Wahi a ka Federal Trade Commission (FTC) hōʻike i hoʻokuʻu ʻia ma ʻApelila 3, 2024, ʻo ke kūʻai aku ʻana o ka pahu pahu a me vape hoʻohana products in the United States saw a significant increase of approximately $370 million between 2020 and 2021. The total sales reached $2.67 billion, with vape companies spending $90.6 million more on advertising and promotions in 2021 compared to the previous year.
The report focuses on two main types of vapes – those with ia batteries and changeable prefilled cartridges, and disposable, non-refillable products. Sales of cartridge-based vapes increased from $2.13 billion in 2020 to $2.5 billion in 2021, while sales of nā vape hoʻopau rose from $261.9 million to $267.1 million during the same period.
In terms of product characteristics, the report highlights that 69.2 percent of vape cartridges in 2021 contained menthol-flavored e-liquids, with the remaining being tobacco-flavored. Nā vapes hoʻolei, which are not subject to flavor restrictions by the FDA, saw 71 percent of sales being comprised of “other” flavored products, with fruit-flavored and fruit & menthol/mint flavored devices being the most popular subcategories.
Disposable Vape Advertising Expenditures Gradually Increases
Advertising and promotion expenditures for vapes increased from $768.8 million in 2020 to $859.4 million in 2021, with price discounts, promotional allowances to wholesalers, and point-of-sale advertising being the top three spending categories. These categories made up nearly two thirds of total expenditures in 2021.
Lastly, the report discusses the measures taken by vape companies in 2021 to prevent underage consumers from accessing their websites, signing up for mailing lists, or purchasing products online. These measures include online self-certification to verify age and adhering to state laws that mandate adult signature upon product delivery.
