He mea kōkua ka loaʻa ʻana i ka PMI e hoʻokō i kāna pahuhopu e hana ma luna o 50% loaʻa kālā mai nā huahana uahi ʻole.
ʻO Phillip Morris International Inc. (PMI), he hui i hoʻokumu ʻia ma ʻAmelika Hui Pū ʻIa, e kūkākūkā ana no ka loaʻa ʻana o kahi hui ma Stockholm, ka Pāʻani Kuekene. Wahi a nā hōʻike, ʻoi aku ka waiwai o ka ʻaelike he $ 15 biliona a ʻoi aku paha. Hiki i kēia mau kūkākūkā ke hoʻopau i ka hana hope loa i kēia pule. Eia nō naʻe, aia kahi ʻōlelo aʻo no ka hāʻule ʻana o ka ʻaelike.
Inā holomua ka ʻaelike i ka loaʻa ʻana, e hoʻoikaika ia i ka noho ʻana o ka pilikua paka i loko o kahi ʻoihana e ulu wikiwiki ana i ka uahi ʻole. Eia naʻe, ʻaʻohe hōʻike i puka mai e pili ana i nā huaʻōlelo a me nā contours. E kōkua ka ʻaelike i ka PMI e hoʻokō i kāna pahuhopu o ka neʻe ʻana i ka ʻoihana i nā mea ʻokoʻa nicotine e pani i ka paka.
He waiwai kūʻai ko Phillip Morris ma kahi o $154 biliona. Eia naʻe, loaʻa iā Swedish Match ma kahi o 117 billion Swedish Krona, e like me $12 billion. ʻO kahi kuʻikahi i manaʻo ʻia ma kahi o $15 biliona a ʻoi aku paha ka nui me ka uku maʻamau.
ʻO Swedish Match ka mākeke nui loa ma Scandinavia a me US. ʻO ka ʻO ZYN nicotine pouch brand hoʻomalu i kahi mākeke i loaʻa nā hoa hoʻokūkū like Palapala wā ʻia Hawaiʻi ʻAmelika PLC a Kauwe Altria Inc. Kuekene Math General Snus he mea paka paka. Ua ʻae ka Food and Drug Administration (FDA) i kēia mau huahana i ka makahiki 2019 no ka mea ua hōʻemi lākou i ka hopena o nā maʻi puʻuwai, ka maʻi maʻi waha, a me ka maʻi kanesa ma mua o ka paka.
Ua ʻike ʻo Swedish Match i ka hoʻonui kūʻai ʻana i ʻelua helu i ka makahiki i hala. ʻO kāna māhele uahi ʻole i hāʻawi nui i kēia mau loaʻa kālā ma US, a ua ʻike ʻo ZYN i ka ulu wikiwiki.
Ke nānā nei i ka mōʻaukala, ua hoʻokumu ʻia ʻo Phillip Morris i ka makahiki 2008 Ua hoʻokaʻawale ʻo Altria i kāna honua ʻoihana paka mai PMI, USA, a hāʻawi i nā mea hoʻopukapuka e komo koke i nā hana e ulu wikiwiki nei. Kūʻai ʻo Phillip Morris i nā paka Marlboro ma waho o ka US a me nā hōʻailona ʻē aʻe e like me Lark, Chesterfield, L&M, a me Phillip Morris. Hele mai ʻo PMI i waena o nā ʻoihana paka kiʻekiʻe.
Hiki iā mākou ke ʻike i ka emi mau ʻana o nā kūʻai paka ma muli o ka stigma a me nā pōʻino olakino e pili ana i ka paka. ʻO ia ke kumu e ʻimi nei ʻo PMI a me kāna mau mea hoʻokūkū i nā kumu hou e loaʻa ai ka loaʻa kālā. Ua hoʻolilo lākou i mau piliona kālā i loko o nā lako paka wela, nā e-cigarettes, a me nā huahana liʻiliʻi ʻē aʻe.
ʻOi aku ka ikaika o Phillip Morris ma mua o kona mau hoa paio. ʻO kāna pahuhopu, ʻo ia ka hana ʻana ma luna o 50% o ka nui o ka loaʻa kālā mai nā huahana uahi ʻole e 2025. I kēia manawa, IQOS ʻo ia ka mea hoʻoheheʻe ʻole i ka paka ma mua o ke puhi ʻana. Ua hāʻawi ʻo IQOS i kahi kokoke i 29%, $31.4 biliona o kāna huina kālā i ka makahiki i hala.
ʻO nā lama paka paka ʻē aʻe ma US ʻo Longhorn a me America's Best Chew. E like me ka pūnaewele o ka hui, ua hoʻonui ʻia ka hoʻouna ʻana o Swedish Match i nā ʻeke nicotine i US i 52% mai 2020. Eia naʻe, ua hoʻemi ʻia ka hoʻouna ʻana o nā kini snuff ma muli o ka piʻi ʻana o ka uku o nā mea kūʻai aku. ka hoʻololi i nā ʻeke nicotine.
Eia kekahi, ua hōʻole ʻia ka hoʻouna ʻana i ka paka i ka wā i lele ʻole ai ka nui i ka makahiki 2020. Ma muli paha o ka hopena Covid-19 i ka ʻano o ka mea kūʻai aku, e like me ka mea i ʻōlelo ʻia ma kāna pūnaewele. I ka makahiki i hala aku nei, ua hāʻule ka ʻāpana nicotine a Swedish Match i ka mākeke US i 64% mai kahi o 75% i 2020, e hōʻike ana i ka hoʻokūkū ʻana.
E loaʻa pū iā Phillip Morris nā hana a Swedish Match no ka hana ʻana i nā kukui, nā pāʻani, a me nā cigars. Ua manaʻo ʻo Kuekene e hoʻopau i kāna ʻoihana cigar e hoʻōki i ka hana ʻana nā mea puhi paka. Eia nō naʻe, ua hoʻopanee ka ʻoihana i kāna mau hoʻoikaika ʻana no ka wā e hiki mai ana i ka wā e kū ana ka ʻoihana cigar i ka maopopo ʻole o ke kānāwai.
ʻO ka loaʻa ʻana he ʻāpana koʻikoʻi o ka PMI hoʻolālā e hoʻemi i kona hilinaʻi ʻana i ka paka kuai. ʻO ka ʻaelike Swedish Match ka lima a me ka nui loa mai ka hoʻomaka ʻana o ka makahiki i hala. ʻO nā hana ʻē aʻe e pili ana i kahi $1.4 biliona ka hoʻokahuli ʻana i nā hana lāʻau lapaʻau UK ʻO Vectura Group e hoʻonui i kāna ʻoihana a puni nā lāʻau lapaʻau inhaled.
